One Way Link Building
Posted by: andy in One Way Link Building, tags: definition, One Way Link BuildingThere are a few different types of links when it comes to link building, and it’s important to differentiate them in terms of effectiveness, so you know how best to spend your time.
One Way Link Building - This refers to a linking campaign that focuses on having incoming links to your site without you linking back to their site in exchange. The the eyes of the search engines, this is a good thing.
Two Way Link Building - Also known as reciprocal link building. This refers to a linking campaign that consists of your site trading links with other sites on a direct, one for one basis. It’s the whole if you link to me, I’ll link to you scheme. This method is the most popular since it’s easy ask people to link reciprocally. However, in the eyes of search engines, this is not quite as strong as a one-way, non-reciprocal link.
The key thing in link building is to get lots of one way links, some reciprocal is fine if it comes easily for you. But if you are actively seeking out links, spend time getting one way links rather than just reciprocal links. Time is money. So spend time on more productive activities!
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